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The Founder of the World Economic Forum Klaus Schwab said, “In the new world, it’s not the big fish that eats the small fish, it’s the fast fish which eats the slow” This is true for all aspects of business, including advertising. 

 

Fast advertising is an emerging marketing strategy that plugs into real-time popular, cultural, and social trends to reach audiences—at scale. By augmenting traditional efforts, fast advertising can help accelerate brand awareness and relevance amongst highly-desired connected consumers through a rapid sense and response cycle. 

 

The founding members of the FAA are a diverse group of advertising and technology visionaries who have helped Fortune 500’s, Leading brands, and US Presidents break through and win. Recently we have noticed a big change taking place. Traditional campaign planning, research, and production cycles can’t keep up. In our modern time when news cycles last moments, we believe the brands able to become a part of those conversations in meaningful ways will win. 

 

Just as Klaus, we believe fast is disruptive. Our goal here at the FAA is to help research, create, and evangelise the fast advertising framework to help brands and agencies activate successful, real time marketing campaigns to break through in new ways. 

 

The future is fast, and unpredictable. You can’t predict the unpredictable, but you can have a framework in place to guide you when those moments happen. We are here to help you build that plan, so you can act fast, and win the moment.